1. Introduction: 2 hours and 10 pages? Yup.
2. Why are most business plans 50 pages?
3. Who is your business for?
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Project Description
Your project is broken into 5 pieces, each piece based around the videos that start “Exercise:…”
- Exercise #1: create a 1-page mission/vision/values statement.
- Exercise #2: create a 2-3 page market topography guide.
- Exercise #3: create a 1-2 page statement of services/pricing/scope.
- Exercise #4: create a 1 page financial plan.
- Exercise #5: create a 2-3 page marketing plan.
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Learn how to transition from Features, Functions, Benefits and open the mind of your prospective customer, gain their trust and emotionally achieve their acceptance (“buy-in”) to commit to the sale by focusing on Results!
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