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CA/CF/CT/CP13/: ENTREPRENEURSHIP AND COMMUNICATION

Description

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GENERAL OBJECTIVE

This paper intends to equip the candidate with knowledge, skills and attitudes that will enable him/her to apply entrepreneurship knowledge in business and other environments.

LEARNING OUTCOMES

A candidate who passes this paper should be able to:

Identify viable business opportunities

Prepare a business plan

Demonstrate entrepreneurial orientation skills

Communicate effectively in a business environment

Apply entrepreneurial knowledge in response to the emerging business

Weekly Course Recap Zoom Session

What Will I Learn?

  • Identification of viable business opportunities
  • Preparation of a business plan
  • Entrepreneurial orientation skills
  • Effective communication on business environment
  • Application of entrepreneurial knowledge

Topics for this course

84 Lessons78h

ENTREPRENEURIAL MINDSET?

Definition of entrepreneurship Historical development of entrepreneurship Characteristics of entrepreneurs Types of entrepreneurs Distinction between entrepreneurs and small business owners Approaches to entrepreneurship Importance of entrepreneurs to development
Distinction between entrepreneurs and small business owners
Types of entrepreneurs
Characteristics of entrepreneurs
Approaches to entrepreneurship
Importance of entrepreneurs to development

ENTREPRENEURSHIP AND INNOVATION?

Creativity and innovation Corporate entrepreneurship and innovation Qualities of entrepreneurial firms Social enterprises and sustainability Entrepreneurial ethics, responsibility and leadership Case study on corporate entrepreneurship

OPPORTUNITY IDENTIFICATION AND DEVELOPMENT?

Methods of generating ideas Sources of innovative ideas Qualities of viable business opportunities Evaluating business opportunities Challenges of starting new ventures Why new ventures fail Business incubation Role of government in promoting entrepreneurship

CREATING AND STARTING A NEW VENTURE?

Approaches to creating new ventures Acquiring an established business venture Business planning Overview of the business plan Scope and value of a business plan Practical experience in writing of a business plan

BUSINESS GROWTH STRATEGIES?

Penetration, market and product development strategy Public and private placements Joint ventures Diversification Loans and equity financing Venture capitalists Informal risk capitalists Crowd funding and crowding sourcing

ENTREPRENEURSHIP AND TECHNOLOGY?

Internet and e-commerce The enterprise website Impact of globalisation Global entrepreneurs Business process outsourcing Electronic and mobile money transfers Business networking

NATURE OF BUSINESS COMMUNICATION?

Meaning of communication Purposes of business communication Internal and external communication The communication process Methods of communication Communication systems and networks Principles of effective communication Barriers to effective communication

WRITTEN COMMUNICATION?

Rules of effective writing Business correspondence Reports Memorandum Proposal writing Forms and questionnaire design Circulars and newsletters Notices and advertisements Publicity materials Press releases Graphic communication

ORAL AND NON-VERBAL COMMUNICATION?

Oral communication in business Effective listening Interviews Non-verbal communication Interpersonal relationships Presentations skills

MEETINGS?

Notice Agenda Role of the chairperson Role of the secretary Role of participants Conduct of meetings Minutes of meetings

INFORMATION TECHNOLOGY AND COMMUNICATION?

The internet Teleconferencing Wireless technologies Electronic postal services Use of E-mails

ETHICS AND INTEGRITY IN BUSINESS COMMUNICATION?

Concept of ethics and integrity Significance of ethical communication Factors influencing ethical communication Ethical dilemmas in communication Guidelines to handle communication ethics dilemmas Business ethics in communication

EMERGING ISSUES AND TRENDS

About the instructors

Dr. Wandera has over 13 years experience teaching in public universities, colleges and training in various corporates and businesses on business related issues. He has a PhD in Strategic Management, an MBA in Strategic Management and an undergraduate degree in Business Management (Accounting and Finance Option). He is also a CPA (K) and a CHRP (K).
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GlobopointConsultantsLtd

e-Learning Training and Consultation

 

Globopoint Consultants Limited is a fully registered Research, Training, and Consultancy firm based in Mombasa Kenya serving the entire East African region and beyond. The company is geared towards building professionals, entrepreneurs, growing businesses, and fostering sustainable economic development.

Globopoint Learning center is a fully accredited institution run by Globopoint Consultants Limited to specifically nurture modern-day professionals in the business field in an easy, practical, and convenient way.

4.87 (46 ratings)

158 Courses

1504 students

KSh1,000.00

Material Includes

  • Regularly updated online notes
  • Handouts
  • Zoom sessions
  • Video Clips & Recordings
  • KASNEB Past Papers Questions and Answers
  • Case Studies

Requirements

  • KCSE aggregate average of at least grade C+ (C plus) or its equivalent.
  • KACE with at least TWO Principal passes with credits in Mathematics and English at KCE
  • KASNEB technician, diploma or professional examination certificate.
  • A degree from a recognised university.
  • IGCSE examination grade C in 6 papers with C in both English and Mathematics.
  • Such other certificates or diplomas as may be approved by KASNEB.

Target Audience

  • CPA Section 1 Students
  • CIFA Section 1 Students
  • CICT Section 1 Students
  • CCP Section 1 Students
  • ATD Level 1
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