ENTREPRENEURIAL MINDSET?
Definition of entrepreneurship
Historical development of entrepreneurship
Characteristics of entrepreneurs
Types of entrepreneurs
Distinction between entrepreneurs and small business owners
Approaches to entrepreneurship
Importance of entrepreneurs to development
Distinction between entrepreneurs and small business owners
Types of entrepreneurs
Characteristics of entrepreneurs
Approaches to entrepreneurship
Importance of entrepreneurs to development
ENTREPRENEURSHIP AND INNOVATION?
Creativity and innovation
Corporate entrepreneurship and innovation
Qualities of entrepreneurial firms
Social enterprises and sustainability
Entrepreneurial ethics, responsibility and leadership
Case study on corporate entrepreneurship
Creativity and innovation
Corporate entrepreneurship and innovation
Qualities of entrepreneurial firms
Social enterprises and sustainability
Entrepreneurial ethics, responsibility and leadership
Case study on corporate entrepreneurship
OPPORTUNITY IDENTIFICATION AND DEVELOPMENT?
Methods of generating ideas
Sources of innovative ideas
Qualities of viable business opportunities
Evaluating business opportunities
Challenges of starting new ventures
Why new ventures fail
Business incubation
Role of government in promoting entrepreneurship
Methods of generating ideas
Sources of innovative ideas
Qualities of viable business opportunities
Evaluating business opportunities
Challenges of starting new ventures
Why new ventures fail
Business incubation
Role of government in promoting entrepreneurship
CREATING AND STARTING A NEW VENTURE?
Approaches to creating new ventures
Acquiring an established business venture
Business planning
Overview of the business plan
Scope and value of a business plan
Practical experience in writing of a business plan
Approaches to creating new ventures
Acquiring an established business venture
Business planning
Scope and value of a business plan
Practical experience in writing of a business plan
BUSINESS GROWTH STRATEGIES?
Penetration, market and product development strategy
Public and private placements
Joint ventures
Diversification
Loans and equity financing
Venture capitalists
Informal risk capitalists
Crowd funding and crowding sourcing
Penetration, market and product development strategy
Public and private placements
Joint ventures
Diversification
Loans and equity financing
Venture capitalists
Informal risk capitalists
Crowd funding and crowding sourcing
ENTREPRENEURSHIP AND TECHNOLOGY?
Internet and e-commerce
The enterprise website
Impact of globalisation
Global entrepreneurs
Business process outsourcing
Electronic and mobile money transfers
Business networking
Internet and e-commerce
The enterprise website
Global Entrepreneurs
Impact of Globalalisation
Business process outsourcing
Electronic and mobile money transfers
Business networking
NATURE OF BUSINESS COMMUNICATION?
Meaning of communication
Purposes of business communication
Internal and external communication
The communication process
Methods of communication
Communication systems and networks
Principles of effective communication
Barriers to effective communication
Meaning of communication
Purposes of business communication
Internal and external communication
The communication process
Methods of communication
Communication systems and networks
Principles of effective communication
Barriers to effective communication
WRITTEN COMMUNICATION?
Rules of effective writing
Business correspondence
Reports
Memorandum
Proposal writing
Forms and questionnaire design
Circulars and newsletters
Notices and advertisements
Publicity materials
Press releases
Graphic communication
Rules of effective writing
Business correspondence
Reports
Memorandum
Proposal writing
Forms and questionnaire design
Circulars and newsletters
Notices and advertisements
Publicity materials
Press releases
Graphic communication
ORAL AND NON-VERBAL COMMUNICATION?
Oral communication in business
Effective listening
Interviews
Non-verbal communication
Interpersonal relationships
Presentations skills
Oral communication in business
Effective listening
Interviews
Non-verbal communication
Interpersonal relationships
Presentations skills
MEETINGS?
Notice
Agenda
Role of the chairperson
Role of the secretary
Role of participants
Conduct of meetings
Minutes of meetings
Notice
Agenda
Role of the chairperson
Role of the secretary
Role of participants
Conduct of meetings
Minutes of meetings
INFORMATION TECHNOLOGY AND COMMUNICATION?
The internet
Teleconferencing
Wireless technologies
Electronic postal services
Use of E-mails
The internet
Teleconferencing
Wireless technologies
Electronic postal services
Use of E-mails
ETHICS AND INTEGRITY IN BUSINESS COMMUNICATION?
Concept of ethics and integrity
Significance of ethical communication
Factors influencing ethical communication
Ethical dilemmas in communication
Guidelines to handle communication ethics dilemmas
Business ethics in communication
Concept of ethics and integrity
Significance of ethical communication
Factors influencing ethical communication
Ethical dilemmas in communication
Guidelines to handle communication ethics dilemmas
Business ethics in communication
EMERGING ISSUES AND TRENDS