CP33: MARKETING AND PUBLIC RELATIONS
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This paper is intended to equip the candidate with the knowledge, skills and attitudes that will enable him/her to apply the principles of marketing and public relations in credit management.
A candidate who passes this paper should e able to:
Demonstrate marketing principles in public relations
Analyse the relationship between marketing and credit management
Apply marketing skills to generate sales
Apply marketing and public relations principles
Demonstrate ethical codes and legal principles in marketing and public relations
About the instructors
e-Learning Training and Consultation
Globopoint Consultants Limited is a fully registered Research, Training, and Consultancy firm based in Mombasa Kenya serving the entire East African region and beyond. The company is geared towards building professionals, entrepreneurs, growing businesses, and fostering sustainable economic development.
Globopoint Learning center is a fully accredited institution run by Globopoint Consultants Limited to specifically nurture modern-day professionals in the business field in an easy, practical, and convenient way.