CP33: MARKETING AND PUBLIC RELATIONS

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GENERAL OBJECTIVE

This paper is intended to equip the candidate with the knowledge, skills and attitudes that will enable him/her to apply the principles of marketing and public relations in credit management.

LEARNING OUTCOMES

A candidate who passes this paper should e able to:

Demonstrate marketing principles in public relations

Analyse the relationship between marketing and credit management

Apply marketing skills to generate sales

Apply marketing and public relations principles

Demonstrate ethical codes and legal principles in marketing and public relations

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