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DIGITAL MARKETING

Description

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GENERAL OBJECTIVE

This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign.

LEARNING OUTCOMES

A candidate who passes this paper should be able to:

  • Cover best practices and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout to leave the learner well equipped and confident that they can implement the classroom skill to their businesses.

Topics for this course

76 Lessons

Session 1: Introduction to Digital Marketing?

ITS REQUIRES PARTICIPANTS TO ENSURE UP TO DATE SKILLS IN COMPUTER
Building an Online Marketing Foundation
Online Marketing Defined
How Online Marketing Works
Avoiding pitfall
Five steps to success
Digital marketing questionnaire

Session 2: Search Engine Marketing (SEO)

Session 3: Search Engine Marketing (PPC)

Session 4: Email Marketing.

Session5: Online Public Relations.

Session 6: Social Media Marketing

Session 7: Digital Display marketing.

Session 7: Social Media Marketing (Part 2)

About the instructors

GlobopointConsultantsLtd

e-Learning Training and Consultation

 

Globopoint Consultants Limited is a fully registered Research, Training, and Consultancy firm based in Mombasa Kenya serving the entire East African region and beyond. The company is geared towards building professionals, entrepreneurs, growing businesses, and fostering sustainable economic development.

Globopoint Learning center is a fully accredited institution run by Globopoint Consultants Limited to specifically nurture modern-day professionals in the business field in an easy, practical, and convenient way.

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144 Courses

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114 Courses

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KSh5,000.00
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