Preamble

The Digital Marketing and Analytics Program is tailored to empower participants with the skills to create, implement, and evaluate effective digital marketing strategies. By integrating analytics, this program ensures data-driven decision-making to optimize marketing performance and ROI.

Objectives

1. Develop skills in designing and executing digital marketing campaigns.
2. Enhance knowledge of tools and techniques for digital marketing analytics.
3. Equip participants with strategies for leveraging social media and content marketing.
4. Promote data-driven insights for improving customer engagement and conversions.

Training Content

1. Introduction to Digital Marketing
2. Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
3. Social Media Marketing Strategies
4. Email Marketing and Automation
5. Web Analytics and Performance Metrics
6. Conversion Rate Optimization (CRO)

Target Participants

• Marketing Professionals
• Entrepreneurs
• Social Media Managers
• Content Creators
• Business Development Executives