Aimed at providing a comprehensive understanding of essential concepts and practices in strategic marketing. This training program covers fundamental aspects of marketing strategy, including market analysis, segmentation, targeting, positioning, and the development of marketing plans. Participants will explore key tools and frameworks used in strategic marketing decision-making, emphasizing the alignment of marketing initiatives with broader business objectives. The program focuses on teaching strategies to create value for customers, differentiate products or services, leverage competitive advantages, and effectively reach target markets. Through case studies and practical exercises, participants will gain insights into developing and implementing successful marketing strategies to drive business growth and competitiveness in dynamic market environments.